Managing Electronic Media
Published on 2. January 1991
Book
Paperback/Softback
96 pages
978-0-240-80072-1 (ISBN)
Description
Gives a fundamental overview of station organization and management applications. Explains in simple terms the ways a station operates in the broadcasting and cable businesses.
More details
Language
English
Place of publication
Oxford
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Professional and scholarly
Dimensions
Height: 234 mm
Width: 150 mm
ISBN-13
978-0-240-80072-1 (9780240800721)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Content
Introduction to broadcasting and electronic media; a spectrum primer and related technologies; media ownership; media economics; programming; controls; management principles and theories; employment in electronic media.