
The Basics of Communication Research (with InfoTrac)
Wadsworth Publishing Co Inc
Published on 8. July 2003
Book
Paperback/Softback
480 pages
978-0-534-50778-7 (ISBN)
Description
Combining the time tested classical work of Earl Babbie with the insights of one of the most recognized and respected names in speech communication research, THE BASICS OF COMMUNICATION RESEARCH is the book for the Communication research methods course. With the authors' collective experience teaching research methods and as active researchers themselves you will find this text to be the authoritative text for your course. The authors frame research as a way of knowing, and provide balanced treatment to both quantitative and qualitative research traditions in communication research and present it in a student friendly and engaging format. It provides in-depth treatment of the role of reasoning in the research enterprise and how this reasoning process plays itself out in planning and writing a research proposal and report.
Reviews / Votes
Part One: INTRODUCTION TO SCIENTIFIC INQUIRY ABOUT COMMUNICATION. 1. Human Inquiry and Scientific Inquiry about Communication. 2. Basic Building Blocks in Conducting Communication Research. 3. Paradigms of Knowing in Communication Research. 4. Logic Systems and Theory in Communication Research. 5. The Ethics of Communication Research. Part Two: QUANTITATIVE COMMUNICATION RESEARCH. 6. Conceptualization and Operationalization. 7. The Logic of Sampling. 8. Survey Research. 9. Experiments. 10. Quantitative Text Analysis. 11. The Basics of Quantitative Data Analysis. 12. Inferential Statistics in Quantitative Data Analysis. Part Three: QUALITATIVE COMMUNICATION RESEARCH. 13. Participant Observation. 14. Qualitative Interviewing. 15. Social Text Analysis. 16. Qualitative Data Analysis.More details
Language
English
Place of publication
Belmont, CA
United States
Publishing group
Cengage Learning, Inc
Target group
College/higher education
Dimensions
Height: 248 mm
Width: 204 mm
Thickness: 18 mm
Weight
830 gr
ISBN-13
978-0-534-50778-7 (9780534507787)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Dr. Earl Babbie is the Campbell Professor Emeritus in Behavioral Sciences at Chapman University in Southern California. He taught sociology at the University of Hawaii from 1968 through 1979 and took time off from teaching and research to write full time for eight years. He then joined the Chapman University faculty in 1987. Credited with defining research methods for the social sciences, Dr. Babbie has written several texts, including THE PRACTICE OF SOCIAL RESEARCH, as well as numerous research articles and monographs. For 25 years he has been active in the American Sociological Association, where he served on the executive committee. He is also a past president of the Pacific Sociological Association and the California Sociological Association. Dr. Babbie received his A.B. from Harvard and his doctorate from the University of California, Berkeley.
Content
Part One: INTRODUCTION TO SCIENTIFIC INQUIRY ABOUT COMMUNICATION.
1. Human Inquiry and Scientific Inquiry about Communication.
2. Basic Building Blocks in Conducting Communication Research.
3. Paradigms of Knowing in Communication Research.
4. Logic Systems and Theory in Communication Research.
5. The Ethics of Communication Research.
Part Two: QUANTITATIVE COMMUNICATION RESEARCH.
6. Conceptualization and Operationalization.
7. The Logic of Sampling.
8. Survey Research.
9. Experiments.
10. Quantitative Text Analysis.
11. The Basics of Quantitative Data Analysis.
12. Inferential Statistics in Quantitative Data Analysis.
Part Three: QUALITATIVE COMMUNICATION RESEARCH.
13. Participant Observation.
14. Qualitative Interviewing.
15. Social Text Analysis.
16. Qualitative Data Analysis.
1. Human Inquiry and Scientific Inquiry about Communication.
2. Basic Building Blocks in Conducting Communication Research.
3. Paradigms of Knowing in Communication Research.
4. Logic Systems and Theory in Communication Research.
5. The Ethics of Communication Research.
Part Two: QUANTITATIVE COMMUNICATION RESEARCH.
6. Conceptualization and Operationalization.
7. The Logic of Sampling.
8. Survey Research.
9. Experiments.
10. Quantitative Text Analysis.
11. The Basics of Quantitative Data Analysis.
12. Inferential Statistics in Quantitative Data Analysis.
Part Three: QUALITATIVE COMMUNICATION RESEARCH.
13. Participant Observation.
14. Qualitative Interviewing.
15. Social Text Analysis.
16. Qualitative Data Analysis.