Food Consumer Science
Theories, Methods and Application to the Western Balkans
Published on 12. April 2015
Book
Paperback/Softback
XVI, 144 pages
978-94-017-8053-7 (ISBN)
Description
This book explores the main methods, models, and approaches of food consumer science applied to six countries of the Western Balkans, illustrating each of these methods with concrete case studies. Research conducted between 2008 and 2011 in the course of the FOCUS-BALKANS project forms an excellent database for exploring recent changes and trends in food consumption.
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Other editions
Additional editions
Dominique Barjolle | Matthew Gorton | Jasna Milosevic Dordevic
Food Consumer Science
Theories, Methods and Application to the Western Balkans
Book
04/2013
1st Edition
Springer
€106.99
Shipment within 15-20 days
Dominique Barjolle | Matthew Gorton | Jasna Milosevic Dordevic
Food Consumer Science
Theories, Methods and Application to the Western Balkans
E-Book
03/2013
1st Edition
Springer
€96.29
Available for download
Content
1 Introduction.- 2 Theories of Food Choice.- 3 Quantitative Surveys of Food Consumption and Motives: The Food Choice Questionnaire (FCQ) .- 4 Segmenting Consumers Using Cluster Analysis: An Application to Food Motivations in the Western Balkan Countries.- 5 Exploring an Emerging Market Through Focus-Groups and Expert Interviews: Health Claim Products in the Western Balkans.- 6 Assessing Fruit Perception Using Focus Groups.- 7 Harnessing Expert Opinion: Trends and Challenges on the Balkan Organic Market, Based on a Delphi-Approach.- 8 Utilising Conjoint Analysis: Understanding Consumers Preferences for Traditional Food.- 9 Conclusions.- Index.