Fast Food Operations and Their Management
Published on 1. October 1992
Book
Spiral bound
272 pages
978-0-7487-1345-5 (ISBN)
Description
Compiled from contributions by a group of people involved in researching a fast food database, produced by Jordans. The book represents a survey of the fast-food sector and fast-food operations, and examines the issues confronting managers, with emphasis on delivery as well as production systems.
Compiled from contributions by a group of people involved in researching a fast food database, produced by Jordans. The book represents a survey of the fast-food sector and fast-food operations, and examines the issues confronting managers, with emphasis on delivery as well as production systems.
Compiled from contributions by a group of people involved in researching a fast food database, produced by Jordans. The book represents a survey of the fast-food sector and fast-food operations, and examines the issues confronting managers, with emphasis on delivery as well as production systems.
More details
Language
English
Place of publication
Oxford
United Kingdom
Publishing group
Oxford University Press
Target group
College/higher education
Illustrations
b&w diagrams, indexes
Dimensions
Height: 240 mm
Width: 170 mm
ISBN-13
978-0-7487-1345-5 (9780748713455)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Content
Part 1 Fast food fundamentals: understanding fast food operations; demand for fast food operations in the UK; fast food provision in the UK. Part 2 Fast food management - operations, personnel, marketing and finance: fast food technology and systems of operations; employment in fast food operations; fast food marketing; fast food and image; food franchising and finance. Part 3 Fast food forward: nutritional and environmental issues confronting fast food operations; the internationalism of fast food; future prospects of UK-owned fast-food operations and the impact of the single European market.