How to Promote, Publicize and Advertise Your Growing Business
How to Get the Word Out without Spending a Fortune
Published on 3. April 1992
Book
Hardback
336 pages
978-0-471-55194-2 (ISBN)
Description
Aims to provide the small business manager with advice on communicating with the public, whether by promotion, advertising, public relations, brochures, catalogues, direct mail or other forms of marketing. The text also gives money-saving tips and demonstrates the basics of brochure design.
More details
Language
English
Place of publication
New York
United States
Publishing group
John Wiley and Sons Ltd
Target group
Professional and scholarly
Illustrations
Ill.
Dimensions
Height: 261 mm
Width: 181 mm
Weight
850 gr
ISBN-13
978-0-471-55194-2 (9780471551942)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Kim Baker | Sunny Baker
How to Promote, Publicize, and Advertise Your Growing Business
Getting the Word Out without Spending a Fortune
Book
04/1992
1st Edition
Wiley
€19.50
Shipment within 10-20 days
Content
Partial table of contents: Marketing Communications: Creating Your Company's Voice to the World. Advertising: Making It from Message to Media Without a Migraine. Special Events: Producing Seminars, Conferences, and Community Activities for More Recognition. Other Communication Tools: Using Identity, Tradeshows, Packaging, and Special Promotions for Best Results. The Best Vendors for a Project: Matching Personalities and Capabilities to Your Needs. Common Marketing Communications Problems: Recognizing Them and Bailing Yourself Out Before It's Too Late. The Marketing Communications Glossary. Useful References. Bibliography. Index.