How to Promote, Publicize, and Advertise Your Growing Business
Getting the Word Out without Spending a Fortune
1st Edition
Published on 21. April 1992
Book
Paperback/Softback
336 pages
978-0-471-55193-5 (ISBN)
Description
Builds on what you already know about communications as a basis for becoming an expert in getting messages out to your own marketplace. In-depth coverage explains how to create, manage and produce cost effective advertising, publicity, brochures, catalogs and public relations events. Provides succinct guidelines, step-by-step checklists, easy-to-use charts, money-saving tips for budgets of all sizes and real-world examples which demonstrate the concepts in action.
More details
Language
English
Place of publication
New York
United States
Target group
Professional and scholarly
Product notice
Paperback (trade)
Unsewn / adhesive bound
Dimensions
Height: 254 mm
Width: 178 mm
Thickness: 18 mm
Weight
630 gr
ISBN-13
978-0-471-55193-5 (9780471551935)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Kim Baker | Sunny Baker
How to Promote, Publicize and Advertise Your Growing Business
How to Get the Word Out without Spending a Fortune
Book
04/1992
Wiley
€152.27
Article exhausted; check different version
Persons
Kim Baker and Sunny Baker are the authors of How to Promote, Publicize, and Advertise Your Growing Business: Getting the Word Out without Spending a Fortune, published by Wiley.
Content
Partial table of contents:
Marketing Communications: Creating Your Company's Voice to theWorld.
Advertising: Making It from Message to Media Without aMigraine.
Special Events: Producing Seminars, Conferences, and CommunityActivities for More Recognition.
Other Communication Tools: Using Identity, Tradeshows,Packaging, and Special Promotions for Best Results.
The Best Vendors for a Project: Matching Personalities andCapabilities to Your Needs.
Common Marketing Communications Problems: Recognizing Them andBailing Yourself Out Before It's Too Late.
The Marketing Communications Glossary.
Useful References.
Bibliography.
Index.
Marketing Communications: Creating Your Company's Voice to theWorld.
Advertising: Making It from Message to Media Without aMigraine.
Special Events: Producing Seminars, Conferences, and CommunityActivities for More Recognition.
Other Communication Tools: Using Identity, Tradeshows,Packaging, and Special Promotions for Best Results.
The Best Vendors for a Project: Matching Personalities andCapabilities to Your Needs.
Common Marketing Communications Problems: Recognizing Them andBailing Yourself Out Before It's Too Late.
The Marketing Communications Glossary.
Useful References.
Bibliography.
Index.