Advanced Marketing Research

List of Figures vii

List of Tables ix

List of Contributors xii

Acknowledgments xiv

Introduction xv

1 Advanced Topics in Structural Equation Models 1

2 Partial Least Squares 52

3 Multivariate Statistical Models for Categorical Data 79

4 The CHAID Approach to Segmentation Modeling: CHI-squared Automatic Interaction Detection 118

5 Cluster Analysis in Marketing Research 160

6 Latent Class Multidimensional Scaling: A Review of Recent Developments in the Marketing and Psychometric Literature 190

7 Conjoint Analysis 223

8 Multiple Correspondence Analysis 260

9 Latent Structure and Other Mixture Modles in Marketing: An Integrative Survey and Overview 295

10 A Review of Recent Developments in Latent Class Regression Modles 352

Index 389