Tourism Marketing for Developing Countries
Battling Stereotypes and Crises in Asia, Africa and the Middle East
Published on 14. January 2014
Book
Paperback/Softback
193 pages
978-1-349-57919-8 (ISBN)
Description
Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes, negative images and crises in order to attract tourists.
More details
Edition
2016 ed.
Language
English
Place of publication
London
United Kingdom
Product notice
Paperback (trade)
Unsewn / adhesive bound
Illustrations
Bibliography
Dimensions
Height: 216 mm
Width: 140 mm
ISBN-13
978-1-349-57919-8 (9781349579198)
DOI
10.1057/9781137342157
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Eli Avraham | Eran Ketter
Tourism Marketing for Developing Countries
Battling Stereotypes and Crises in Asia, Africa and the Middle East
Book
10/2015
Palgrave Macmillan
€128.39
Shipment within 10-20 days
Content
Introduction: Tourism Marketing for Developing Countries
1 Perceptions, Stereotypes and Media Images of the Developing World
2 Factors Influencing the Media Image of Developing Countries
3 Marketing and Destination Branding
4 Tourism Marketing for Destinations with Negative Images
5 Marketing Middle East Destinations
6 Marketing African Destinations
7 Marketing Asian Destinations
8 Final Observations and Insights
References
Index
1 Perceptions, Stereotypes and Media Images of the Developing World
2 Factors Influencing the Media Image of Developing Countries
3 Marketing and Destination Branding
4 Tourism Marketing for Destinations with Negative Images
5 Marketing Middle East Destinations
6 Marketing African Destinations
7 Marketing Asian Destinations
8 Final Observations and Insights
References
Index