Consumers

Part 1 An overview of consumer behaviour: introduction - acquisition, consumption and disposal; consumer behaviours and marketing strategies; learning about consumers; the changing world of consumption. Part 2 The background to consumption: the meaning and nature of culture; economic and social structures; the self and selves; lifestyles - consumption sub-cultures; perception - world of sensation. Part 3 Purchase and acquisition: acquiring things; why do people buy? - motivations, needs and involvement; experience, learning and knowledge; attitude models and consumer decision making; organization and household consumer behaviours; interpersonal influence. Part 4 Post-acquisition: consumer innovation; consumer satisfaction; consumption meanings; dispose, recycling and reuse.