The Future of Services Management
Published on 19. January 1994
Book
Paperback/Softback
192 pages
978-0-7494-1064-3 (ISBN)
Description
This study examines the key aspects of the management of service organizations. The contributors discuss the formulation of service strategy, the manner in which services are marketed, the management of quality and productivity, and transnational service networks.
More details
Series
Language
English
Place of publication
London
United Kingdom
Target group
Professional and scholarly
Illustrations
figs.
Dimensions
Height: 234 mm
Width: 153 mm
Weight
400 gr
ISBN-13
978-0-7494-1064-3 (9780749410643)
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Schweitzer Classification