Contemporary Advertising
William F. Arens(Author)
McGraw-Hill Education (ISE Editions) (Publisher)
Published on 1. January 2004
Book
Paperback/Softback
617 pages
978-0-07-121425-4 (ISBN)
More details
Edition
International ed
Language
English
Place of publication
London
United Kingdom
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Professional and scholarly
Illustrations
illustrations
ISBN-13
978-0-07-121425-4 (9780071214254)
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Schweitzer Classification