Candidate-Centered Campaigns
Political Messages, Winning Personalities, and Personal Appeals
Published on 14. January 2014
Book
Paperback/Softback
204 pages
978-1-349-67978-2 (ISBN)
Description
The book discussed how contemporary political campaigns are increasingly sensitive to candidate-centered appeals, analyzing the strengths and weaknesses of their own candidate to determine how their personalities, backgrounds, and likability and background fit into a campaign narrative, theme, and issue agenda.
More details
Edition
2014 ed.
Language
English
Place of publication
New York
United States
Product notice
Paperback (trade)
Unsewn / adhesive bound
Illustrations
Bibliography
Dimensions
Height: 216 mm
Width: 140 mm
ISBN-13
978-1-349-67978-2 (9781349679782)
DOI
10.1057/9781137387370
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
B. Arbour
Candidate-Centered Campaigns
Political Messages, Winning Personalities, and Personal Appeals
Book
07/2014
Palgrave MacMillan
€53.49
Shipment within 10-20 days
Content
1. The Role of the Candidate in Campaign Messages 2. Why Campaigns Use Candidate-Centered Messages 3. Candidates and Campaign Planning 4. The Use of Candidate-Centered Appeals 5. The Types of Candidate-Centered Appeals 6. Candidate-Centered Appeals and Personal Issues 7. The Effect of Candidate-Centered Appeals 8. Candidate- Centered Appeals and Citizens