
Candidate-Centered Campaigns
Political Messages, Winning Personalities, and Personal Appeals
B. Arbour(Author)
Palgrave MacMillan (Publisher)
Published on 10. July 2014
Book
Hardback
XVII, 204 pages
978-1-137-39860-4 (ISBN)
Description
The book discussed how contemporary political campaigns are increasingly sensitive to candidate-centered appeals, analyzing the strengths and weaknesses of their own candidate to determine how their personalities, backgrounds, and likability and background fit into a campaign narrative, theme, and issue agenda.
Reviews / Votes
"The book is, for the political junkie, an enjoyable and thorough stroll through some of the most high-profile American political campaigns of the 1990s and 2000s. . It is an enjoyable read about campaigns as they are in the American political landscape of the early twenty-first century. Its blend of qualitative and quantitative evidence should engage students of politics to see common threads in what can appear heavily localized and chaotic campaigns." (Thomas J. Leeper, Public Opinion Quarterly, Vol. 80 (3), 2016)More details
Edition
2014 edition
Language
English
Place of publication
New York
United States
Target group
Professional and scholarly
Product notice
sewn/stitched
Paper over boards
Illustrations
XVII, 204 p.
Dimensions
Height: 216 mm
Width: 140 mm
Thickness: 18 mm
Weight
386 gr
ISBN-13
978-1-137-39860-4 (9781137398604)
DOI
10.1057/9781137387370
Schweitzer Classification
Other editions
Additional editions

B. Arbour
Candidate-Centered Campaigns
Political Messages, Winning Personalities, and Personal Appeals
E-Book
04/2016
Palgrave MacMillan
€53.49
Available for download
Brian Arbour | B. Arbour
Candidate-Centered Campaigns
Political Messages, Winning Personalities, and Personal Appeals
Book
01/2014
Palgrave MacMillan
€85.59
The article will not be published
Person
Brian Arbour is an Assistant Professor of Political Science at John Jay College at the City University of New York, USA. He also serves as a member of the Decision Team for Fox News Channel and has published articles on The Monkey Cage (http://www.washingtonpost.com/blogs/monkey-cage/wp/2014/08/28/why-do-political-campaigns-tell-us-what-their-candidates-have-done-instead-of-what-they-are-going-to-do/)
Content
1. The Role of the Candidate in Campaign Messages 2. Why Campaigns Use Candidate-Centered Messages 3. Candidates and Campaign Planning 4. The Use of Candidate-Centered Appeals 5. The Types of Candidate-Centered Appeals 6. Candidate-Centered Appeals and Personal Issues 7. The Effect of Candidate-Centered Appeals 8. Candidate- Centered Appeals and Citizens