The Business of Yoga
A Guide to Starting, Growing and Marketing Your Yoga Business
Published on 21. November 2022
Book
Paperback/Softback
128 pages
978-1-78775-642-7 (ISBN)
Description
Many yoga teachers feel overwhelmed when it comes to grappling with the marketing and entrepreneurial aspects of their yoga business. With the market for yoga teachers becoming increasingly saturated, it is crucial that yoga teachers understand what makes their offering unique to implement a focussed business strategy.
This part-guide, part workbook helps yoga teachers bridge the gap between the spiritual essence of being a yoga teacher and the financial viability of their business and is based on the authors' two decades worth of experience. Covering everything from the nuts and bolts of starting out as a yoga teacher, to navigating social media there is something for everyone, whether you're just starting out on your journey, or trying to propel your career to the next level.
This book is part of the series 'Yoga Teaching Guides', which provides expert information on essential topics as well as ideas for creative teaching.
This part-guide, part workbook helps yoga teachers bridge the gap between the spiritual essence of being a yoga teacher and the financial viability of their business and is based on the authors' two decades worth of experience. Covering everything from the nuts and bolts of starting out as a yoga teacher, to navigating social media there is something for everyone, whether you're just starting out on your journey, or trying to propel your career to the next level.
This book is part of the series 'Yoga Teaching Guides', which provides expert information on essential topics as well as ideas for creative teaching.
Reviews / Votes
This book is a must-read for all yoga teachers looking to increase their confidence and skills in marketing and the business aspects of yoga teaching in an authentic way. Written by highly experienced and acclaimed teachers Katy Appleton and Natasha Moutran, the book offers a highly practical companion featuring many tips and tools to help you on your yoga teaching journey while staying true to the essence of yoga. -- Sian O'Neill, Editor of the Yoga Teaching Handbook and Yoga Student HandbookMore details
Series
Language
English
Place of publication
London
United Kingdom
Publishing group
Jessica Kingsley Publishers
Target group
College/higher education
Professional and scholarly
Product notice
Paperback (UK-trade)
Illustrations
11 black and white images
Dimensions
Height: 152 mm
Width: 227 mm
Thickness: 11 mm
Weight
202 gr
ISBN-13
978-1-78775-642-7 (9781787756427)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Katy Appleton | Natasha Moutran
The Business of Yoga
A Guide to Starting, Growing and Marketing Your Yoga Business
E-Book
11/2022
Singing Dragon
€19.99
Available for download
Persons
Katy Appleton (author)
Katy Appleton is an author, founder & director of appleyoga, trainer of trainers, and a certified yoga teacher of over 30 years. She has published several yoga books and award-winning DVDs for home practice and is an internationally recognised teacher of Vinyasa Flow.
She is known for bringing the true essence of yoga alive in a student's body and mind in creative, dynamic and life altering ways. Her teaching is biomechanically savvy whilst fun and playful, invoking a deeper embodied sense of self within a practice.
Appleyoga runs life-transforming teacher trainings, worldwide retreats and live and online courses.
Natasha Moutran (author)
Natasha Moutran is an author, musician, lead facilitator and teacher with a world wide audience and over a decade of experience in the yoga industry. As a wellness entrepreneur she has founded many successful companies, and is now living a nomadic life focusing on international offerings, retreats, sacred sexuality and her creative projects.
Katy Appleton is an author, founder & director of appleyoga, trainer of trainers, and a certified yoga teacher of over 30 years. She has published several yoga books and award-winning DVDs for home practice and is an internationally recognised teacher of Vinyasa Flow.
She is known for bringing the true essence of yoga alive in a student's body and mind in creative, dynamic and life altering ways. Her teaching is biomechanically savvy whilst fun and playful, invoking a deeper embodied sense of self within a practice.
Appleyoga runs life-transforming teacher trainings, worldwide retreats and live and online courses.
Natasha Moutran (author)
Natasha Moutran is an author, musician, lead facilitator and teacher with a world wide audience and over a decade of experience in the yoga industry. As a wellness entrepreneur she has founded many successful companies, and is now living a nomadic life focusing on international offerings, retreats, sacred sexuality and her creative projects.
Content
Introduction
1- First Steps & Enquiry Work
2-New Beginnings
3- Your brand
4-Marketing & Promotion
5-Social media
6-Your classes
7-Other offerings
8-Business Admin
9-Building Your Website
10-Business Development
11-Conclusion
1- First Steps & Enquiry Work
2-New Beginnings
3- Your brand
4-Marketing & Promotion
5-Social media
6-Your classes
7-Other offerings
8-Business Admin
9-Building Your Website
10-Business Development
11-Conclusion