Intentional Attention

"Pressure exposes where your attention goes. This book shows you how to train it." -Sam Darnold, NFL Super Bowl Champion Quarterback

For more than twenty years, Dr. Justin Anderson has led Premier Sport Psychology, a high-performance psychology consulting group that has become one of the most trusted names in mental training for sport and leadership. Working alongside elite athletes, coaches, and executives, Anderson and his team have transformed careers by helping clients target what truly separates those who sustain excellence from those who stumble when the heat rises. It is not a mysterious clutch gene, motivation, bravado, or positive thinking. It is a trainable skill.

"Intentional Attention" is the ability to deliberately direct and sustain focus on what drives performance, especially when distraction, emotion, and uncertainty surge. In a world engineered to capture our attention, this skill has become one of the rarest and most decisive competitive advantages.

In his trailblazing book, Anderson introduces a practical, science-backed framework for strengthening the attentional systems that drive performance. Drawing on gripping stories from locker rooms and boardrooms, as well as principles from high-performance psychology, Intentional Attention shows readers how to:



Understand why the brain defaults to protection instead of execution
Identify the attentional patterns that subtly undermine consistency
Build daily routines for awareness, intention, execution, reflection, and renewal
Perform with steadiness and confidence when the stakes are highest

Pressure is inevitable, but where your attention goes when it arrives makes all the difference. This book shows you how to train that skill and how to carry it into every arena of your life.