Drunk Tank Pink
And Other Unexpected Forces That Shape How We Think, Feel, and Behave
Published on 25. February 2014
Book
Paperback/Softback
272 pages
978-0-14-312493-1 (ISBN)
Description
A New York Times bestseller!
A revelatory look at how our environment unconsciously yet dramatically shapes the judgments and decisions we make every day
Most of us go through life believing that we are in control of the choices we make-that we think and behave almost independently from the world around us. But as Drunk Tank Pink illustrates, the truth is our environment shapes our thoughts and actions in myriad ways without our permission or even our knowledge. Armed with surprising data and endlessly fascinating examples, Adam Alter addresses the subtle but substantial ways in which outside forces influence us-such as color's influence on mood, our bias in favor of names with which we identify, and how sunny days can induce optimism as well as aggression. Drunk Tank Pink proves that the truth behind our feelings and actions goes much deeper than the choices we take for granted every day.
A revelatory look at how our environment unconsciously yet dramatically shapes the judgments and decisions we make every day
Most of us go through life believing that we are in control of the choices we make-that we think and behave almost independently from the world around us. But as Drunk Tank Pink illustrates, the truth is our environment shapes our thoughts and actions in myriad ways without our permission or even our knowledge. Armed with surprising data and endlessly fascinating examples, Adam Alter addresses the subtle but substantial ways in which outside forces influence us-such as color's influence on mood, our bias in favor of names with which we identify, and how sunny days can induce optimism as well as aggression. Drunk Tank Pink proves that the truth behind our feelings and actions goes much deeper than the choices we take for granted every day.
More details
Language
English
Place of publication
United States
Publishing group
Penguin Putnam Inc
Product notice
Paperback (trade)
Dimensions
Height: 213 mm
Width: 141 mm
Thickness: 20 mm
Weight
260 gr
ISBN-13
978-0-14-312493-1 (9780143124931)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
E-Book
03/2013
Penguin Books
€8.99
Available for download
Person
Adam Alter is an associate professor of marketing at New York University's Stern School of Business. He is the author of the New York Times bestseller, Drunk Tank Pink: And Other Unexpected Forces That Shape How We Think, Feel, and Behave, and has written for the New York Times, New Yorker, Atlantic, WIRED, Slate, Washington Post, and Popular Science, among other publications.