Selling the Dream
The Art of Early New Zealand Tourism
Published on 1. September 2012
Book
Hardback
408 pages
978-1-877517-77-8 (ISBN)
Description
Selling the Dream is a stunning new book that celebrates the posters, brochures and magazines that were used to promote New Zealand tourism before 1960. In recent years New Zealand tourism posters and ephemera have become extremely collectable, as people have realised what an enormous contribution this visual material has made to our art and design story, and to shaping out national identity. This book is the first serious survey of this material, presented in a large-format, 400 page book, with over 1000 remarkable images. Much of the material presented in Selling the Dream is from private collections, and has not been published since its initial use. Accompanying the illustrations are a series of short essays that explore and explain the context and history of tourism publicity. This is a very significant book about New Zealand culture, a feel-good experience that will not only let the reader reminisce about this wonderful country, but also inspire them to plan their next adventure.
More details
Language
English
Place of publication
Nelson
New Zealand
Illustrations
Illustrated throughout
Dimensions
Height: 300 mm
Width: 230 mm
Weight
2700 gr
ISBN-13
978-1-877517-77-8 (9781877517778)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Peter Alsop is a keen collector of New Zealand art and kiwiana, with particular interests in tourism publicity, hand-coloured photography and mid-century New Zealand landscape paintings. By day, in a job unrelated to this book, he is General Manager of the New Zealand Productivity Commission, a government agency focused on lifting productivity and wellbeing. Dave Bamford is a highly experienced international tourism consultant based in Wellington, but regularly working offshore, particularly in Asia. An avid lover of the outdoors, Dave has over 45 years of mountaineering experience throughout the world and is a past president of the New Zealand Alpine Club. This passion for the outdoors and tourism has led to a long-running and extensive collection of ephemera focused on New Zealand mountain sports, national parks, exploration and tourism. Gary Stewart has always been a designer, even before he knew he could make a living from it. He has a background in corporate and clients on publishing and hospitality projects. He is responsible for designing Selling the Dream.