Survey Research Handbook (Paperback)
3rd Edition
Published on 16. December 2003
Book
Paperback/Softback
496 pages
978-0-07-294548-5 (ISBN)
Description
The Survey Research Handbook, 3/e by Alreck and Settle has been a proven favorite for years. The book is conceived and written to appeal to the common business reader, not just the academic: concepts are presented in clear everyday language, and the book provides practical direction for beginners as well as new ideas and techniques for experienced researchers. Its logical organization mirrors the survey research process itself, from determining information needs to writing the final report. Appendices cover useful topics including focus groups, experimental methods, and report presentations without disrupting the flow of the main text.
More details
Edition
3rd edition
Language
English
Place of publication
United States
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Illustrations
49 Illustrations
Dimensions
Height: 231 mm
Width: 185 mm
Thickness: 20 mm
Weight
717 gr
ISBN-13
978-0-07-294548-5 (9780072945485)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Content
PART ONE: Planning and Designing the SurveyChapter 1: Initiating a SurveyChapter 2: Planning the ProjectChapter 3: Designing the SamplePART TWO: Developing Survey Instruments Chapter 4: Composing QuestionsChapter 5: Creating Item ScalesChapter 6: Building QuestionnairesPART THREE: Collecting and Processing DataChapter 7: Self-Administered SurveysChapter 8: Collecting Interview DataChapter 9: Processing DataPART FOUR: Interpreting and Reporting ResultsChapter 10: Describing Data DistributionsChapter 11: Measuring item InteractionsChapter 12: Reporting the InformationAppendixA: Conducting Focus GroupsB: Conducting ExperimentsC: Presenting Survey ResultsGLOSSARYINDEX