
The Media Economy
Alan B. Albarran(Author)
Routledge (Publisher)
3rd Edition
Published on 30. November 2023
Book
Hardback
208 pages
978-1-032-49134-9 (ISBN)
Description
This fully updated third edition analyzes the media industries and their activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole.
This textbook breaks new ground through its analysis of the rapidly changing and evolving media economy from two unique perspectives. First, the book explores how media industries function across global, national, household, and individual levels of society. Second, it assesses how key forces such as technology, globalization, regulation, and consumer aspects are constantly evolving and influencing media industries. This new edition incorporates thoroughly updated theory and research as well as expanded case studies that include examples from international markets such as Asia, Europe, and Latin America. It builds on the contributions of the previous edition by providing new references and current data to define and analyze today's media markets and offers a more expansive assessment of streaming business models as well as the effects of Covid-19 on the media economy.
Written in an accessible style and presenting a holistic global perspective of the role of media in the global economy, the textbook provides crucial insights for students and practitioners of media economics, media management and media industries.
This textbook breaks new ground through its analysis of the rapidly changing and evolving media economy from two unique perspectives. First, the book explores how media industries function across global, national, household, and individual levels of society. Second, it assesses how key forces such as technology, globalization, regulation, and consumer aspects are constantly evolving and influencing media industries. This new edition incorporates thoroughly updated theory and research as well as expanded case studies that include examples from international markets such as Asia, Europe, and Latin America. It builds on the contributions of the previous edition by providing new references and current data to define and analyze today's media markets and offers a more expansive assessment of streaming business models as well as the effects of Covid-19 on the media economy.
Written in an accessible style and presenting a holistic global perspective of the role of media in the global economy, the textbook provides crucial insights for students and practitioners of media economics, media management and media industries.
More details
Series
Edition
3rd edition
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Postgraduate and Undergraduate
Illustrations
15 s/w Abbildungen, 15 s/w Zeichnungen, 20 s/w Tabellen
20 Tables, black and white; 15 Line drawings, black and white; 15 Illustrations, black and white
Dimensions
Height: 235 mm
Width: 157 mm
Thickness: 17 mm
Weight
479 gr
ISBN-13
978-1-032-49134-9 (9781032491349)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions


Alan B. Albarran
The Media Economy
Book
11/2023
3rd Edition
Routledge
€109.70
Shipment within 10-20 days

Previous edition

Alan B. Albarran
The Media Economy
Book
08/2016
2nd Edition
Routledge
€270.50
Article exhausted; check for reprint
Person
Alan B. Albarran is Professor Emeritus of Media Arts at the University of North Texas, USA. He is internationally recognized as one of the leading scholars in the field of Media Management and Economics and is a former editor of the Journal of Media Economics and the International Journal for Media Management. He is also a co-editor of the Handbook of Media Management and Economics, 2nd edition (Routledge, 2018).
Content
1. Understanding the Media Economy 2. Theories and Approaches Used to Examine the Media Economy 3. Key Concepts to Understand the Media Economy 4. Evolving Markets in the Media Economy 5. Streaming 6. Technology and the Media Economy 7. Globalization and the Media Economy 8. Regulation and the Media Economy 9. Consumer Aspects of the Media Economy 10. Finance, Valuation, Investment, and Labor in the Media Economy 11. Assessing the Future of the Media Economy