Cutting Edge Commercials
How to Create the Worlds Best TV Ads for Brands in the 21st Century
Published on 20. March 2002
Book
Paperback/Softback
480 pages
978-0-13-090828-5 (ISBN)
Description
This is the definitive step-by-step guide to creating cutting edge television commercials, exploring everything from how television communicates to how to sell concepts. Individual chapters address hot issues in advertising development, and global advertising leaders contribute their secrets to success.
More details
Language
English
Place of publication
Upper Saddle River
United States
Publishing group
Pearson Education (US)
Target group
Professional and scholarly
Dimensions
Width: 229 mm
Thickness: 26 mm
Weight
980 gr
ISBN-13
978-0-13-090828-5 (9780130908285)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification