Invisible Influence
The Hidden Forces That Shape Behavior
Published on 14. June 2016
Audio
CD-Audio
978-1-5082-1141-9 (ISBN)
Description
The New York Times bestselling author of Contagious explores the subtle, secret influences that affect the decisions we make--from what we buy, to the careers we choose, to what we eat--in this fascinating and groundbreaking work.
More details
Edition
Unabridged edition
Language
English
Edition type
Unabridged edition
Product notice
Audio CD
Dimensions
Height: 146 mm
Width: 130 mm
Thickness: 19 mm
Duration
Dauer: 420 min
Weight
146 gr
ISBN-13
978-1-5082-1141-9 (9781508211419)
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Schweitzer Classification
Persons
Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst. He’s a world-renowned expert on social influence, word of mouth, and why products, ideas, and behaviors catch on and has published over 50 papers in top-tier academic journals. He has consulted for a range of Fortune 500 companies, keynoted hundreds of events, and popular accounts of his work often appear in places like The New York Times, The Wall Street Journal, and Harvard Business Review. His research has also been featured in the New York Times Magazine’s "Year in Ideas."