Contagious
Why Things Catch on
Published on 5. March 2013
Audio
CD-Audio
6 pages
978-1-4423-5937-6 (ISBN)
Description
Why do certain products and ideas go viral? Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious.
More details
Language
English
Place of publication
United States
Product notice
Audio CD
Dimensions
Height: 150 mm
Width: 131 mm
Thickness: 22 mm
Duration
Dauer: 420 min
Weight
157 gr
ISBN-13
978-1-4423-5937-6 (9781442359376)
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Schweitzer Classification
Persons
Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst. He’s a world-renowned expert on social influence, word of mouth, and why products, ideas, and behaviors catch on and has published over 50 papers in top-tier academic journals. He has consulted for a range of Fortune 500 companies, keynoted hundreds of events, and popular accounts of his work often appear in places like The New York Times, The Wall Street Journal, and Harvard Business Review. His research has also been featured in the New York Times Magazine’s "Year in Ideas."