NEW MySearch Lab with Pearson eText -- Standalone Access Card -- for Reaching Audiences

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A brief yet thorough guide to correct, clear writing for the media



The sixth edition of Reaching Audiences stresses the importance of clear, concise, and accurate writing in a media world that is increasingly web-based. Illustrative and specific real life examples provide guidance for students to improve their writing. By recognizing today's ever-changing media environment, this text is grounded in the basics of good writing, which is essential to communicators in print, online, broadcast, and strategic communication.



This text is available in a variety of formats - digital and print. Pearson offers its titles on the devices students love through Pearson's MyLab products, CourseSmart, Amazon, and more. To learn more about our programs, pricing options and customization, click the Choices tab.



Learning Goals

Upon completing this book, readers will be able to:



Understand the basics of good writing
Edit and evaluate their own writing
Gather information through research and interviewing