Strategic Marketing Management: Tutor Resource Pack
2nd Edition
Published on 30. April 1997
Other
OHP transparencies
197 pages
978-0-7506-3399-4 (ISBN)
Description
This tutor resource-pack is designed to complement the main text (ISBN 0-7506-3399-9).
This tutor resource-pack is designed to complement the main text (ISBN 0-7506-3399-9).
This tutor resource-pack is designed to complement the main text (ISBN 0-7506-3399-9).
More details
Series
Edition
2nd edition
Language
English
Place of publication
Oxford
United Kingdom
Publishing group
Elsevier Science & Technology
Target group
Adult education
Professional and scholarly
Primary & secondary/elementary & high school
Illustrations
Illustrations
Weight
1505 gr
ISBN-13
978-0-7506-3399-4 (9780750633994)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Content
Where are we now? Strategic marketing analysis; where do we want to be? Strategic direction and strategy formulation; how might we get there? Strategic choice; which way is best? Strategic evaluation; how can we ensure arrival? Strategic implementation and control.