AS for AQA

Virtual Business emphasises the vocational content of the AS Applied Business course by providing a virtual work placement. This CD-Rom contains video clips of real-life businesses as well as interactive games.


o Video clips - business website (furniture 123); launching a business (Gapwork Publishing); customer services (nightclub bar, Gapwork Publishing); job interview (Gapwork Publishing); market research methods (Harfield School, Bradford); promotional materials (Club Vivanti)
o Interactive games - venture capitalist (matching business person and business aim); financial dilemmas (business planning); choosing an appropriate marketing mix (relationships between products, advertising media and target markets); planning a new website (knowing what decisions must be made); what is good customer service? (exploring skills); promotional media (looking at options); Company Top Trumps (company officers roles and responsibilities)