AS for AQA
Network Licence
Collins Educational (Publisher)
Published on 20. September 2005
Software
CD-ROM
978-0-00-720338-3 (ISBN)
Description
Virtual Business emphasises the vocational content of the AS Applied Business course by providing a virtual work placement. This CD-Rom contains video clips of real-life businesses as well as interactive games.
o Video clips - business website (furniture 123); launching a business (Gapwork Publishing); customer services (nightclub bar, Gapwork Publishing); job interview (Gapwork Publishing); market research methods (Harfield School, Bradford); promotional materials (Club Vivanti)
o Interactive games - venture capitalist (matching business person and business aim); financial dilemmas (business planning); choosing an appropriate marketing mix (relationships between products, advertising media and target markets); planning a new website (knowing what decisions must be made); what is good customer service? (exploring skills); promotional media (looking at options); Company Top Trumps (company officers roles and responsibilities)
o Video clips - business website (furniture 123); launching a business (Gapwork Publishing); customer services (nightclub bar, Gapwork Publishing); job interview (Gapwork Publishing); market research methods (Harfield School, Bradford); promotional materials (Club Vivanti)
o Interactive games - venture capitalist (matching business person and business aim); financial dilemmas (business planning); choosing an appropriate marketing mix (relationships between products, advertising media and target markets); planning a new website (knowing what decisions must be made); what is good customer service? (exploring skills); promotional media (looking at options); Company Top Trumps (company officers roles and responsibilities)
More details
Series
Language
English
Place of publication
London
United Kingdom
Publishing group
HarperCollins Publishers
Target group
Primary & secondary/elementary & high school
Interest Age: From 16 years
Illustrations
CD-ROM
Weight
28 gr
ISBN-13
978-0-00-720338-3 (9780007203383)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification