Managing Global Customers
An Integrated Approach
Oxford University Press, USA
Published on 1. October 2011
Software
Other digital
978-0-19-169637-4 (ISBN)
More details
Language
English
Place of publication
United Kingdom
ISBN-13
978-0-19-169637-4 (9780191696374)
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Schweitzer Classification
Persons
Author
Vice President Director of Research & Innovation Capgemini Consulting and Professor of Strategic and International Management London Business School
Head of Marketing Communications Uxbridge College