Understanding Business Research
Published on 10. August 2012
Software
Other digital
506 pages
978-1-118-34297-8 (ISBN)
Description
Designed to assist readers in the fields of business, finance, and management science, this book provides step-by-step coverage of the research process including research design, models for design, statistical considerations, and guidance on writing and presenting results. Filled with simple explanations, real-world examples, and numerous illustrations to help readers understand complex and abstract concepts, this is an ideal book for MBA-level students, as well as researchers and practitioners who want understand and utilize qualitative and quantitative research methods in applied scenarios.
More details
Language
English
Place of publication
New York
United States
Target group
Professional and scholarly
College/higher education
Dimensions
Height: 262 mm
Width: 216 mm
Thickness: 38 mm
Weight
2131 gr
ISBN-13
978-1-118-34297-8 (9781118342978)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Bart L. Weathington | Christopher J. L. Cunningham | David J. Pittenger
Understanding Business Research
E-Book
09/2012
Wiley
€130.99
Available for download
Bart L. Weathington | Christopher J. L. Cunningham | David J. Pittenger
Understanding Business Research
E-Book
08/2012
Wiley
€130.99
Available for download
Persons
Content
Preface Acknowledgements Part I. Overview of the Research Process Chapter 1. Research and the Business Environment Chapter 2. Ethics and Research Chapter 3. The Foundations of Research Chapter 4. An Overview of Empirical Methods Part II. Nuts & Bolts of Research Chapter 5. Writing the Research Report Chapter 6. Reviewing the Literature & Forming Hypotheses Chapter 7. Sampling Chapter 8. Creating and Using Assessments, Surveys, and Objective Measures Chapter 9. A Model for Research Design Part III. Common Research Designs Chapter 10. Correlational Research Chapter 11. Between-Subjects Designs Chapter 12. Single Variable Between-Subjects Research Chapter 13. Between Subjects Fractorial Designs Chapter 14. Correlated Groups Designs Part IV. Special Research Designs Chapter 15. Research with Categorical Data Chapter 16. Qualitative and Mixed-Method Research Appendix A. Statistics Behind The Research: A Review Appendix B. Statistical Tables