
Excellence in Business Communication, Global Edition -- MyLab Business Communication Access Code
Pearson Education Limited (Publisher)
14th Edition
Published on 11. September 2023
Software
Product license key
978-1-292-45004-9 (ISBN)
Description
Excellence in Business Communication takes a close look at the fundamental skills and principles of business communication. Featuring practical advice, time-tested processes, and real-world examples, this is the premier text for helping you hone and develop essential communication skills.
The 14th edition continues to set new standards for currency and innovation. The authors performed extensive research to ensure up-to-date coverage of diversity, equity, and inclusion in communication skills, innovative technology usage, and contemporary business practices.
The 14th edition continues to set new standards for currency and innovation. The authors performed extensive research to ensure up-to-date coverage of diversity, equity, and inclusion in communication skills, innovative technology usage, and contemporary business practices.
More details
Edition
14th edition
Language
English
Place of publication
Harlow
United Kingdom
Target group
College/higher education
Dimensions
Height: 165 mm
Width: 128 mm
Thickness: 10 mm
Weight
8 gr
ISBN-13
978-1-292-45004-9 (9781292450049)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
John V. Thill and Courtland L. Bovee have been leading textbook authors for more than 2 decades, introducing millions of students to the fields of business and business communication. Their award-winning texts are distinguished by proven pedagogical features, extensive selections of contemporary case studies, hundreds of real-life examples, engaging writing, thorough research, and the unique integration of print and digital resources. Each new edition reflects the authors' commitment to continuous refinement and improvement, particularly in terms of modeling the latest practices in business and the use of technology.
Mr. Thill is a prominent communications consultant who has worked with organizations ranging from Fortune 500 multinationals to entrepreneurial start-ups. He formerly held positions with Pacific Bell and Texaco. Professor Bovee has 22 years of teaching experience at Grossmont College in San Diego, where he has received teaching honors and was accorded that institution's C. Allen Paul Distinguished Chair.
John Thill and Courtland Bovee were recently awarded proclamations from the Governor of Massachusetts for their lifelong contributions to education and for their commitment to the summer youth baseball program that is sponsored by the Boston Red Sox.
Mr. Thill is a prominent communications consultant who has worked with organizations ranging from Fortune 500 multinationals to entrepreneurial start-ups. He formerly held positions with Pacific Bell and Texaco. Professor Bovee has 22 years of teaching experience at Grossmont College in San Diego, where he has received teaching honors and was accorded that institution's C. Allen Paul Distinguished Chair.
John Thill and Courtland Bovee were recently awarded proclamations from the Governor of Massachusetts for their lifelong contributions to education and for their commitment to the summer youth baseball program that is sponsored by the Boston Red Sox.
Content
PART 1: UNDERSTANDING THE FOUNDATIONS OF BUSINESS COMMUNICATION
Professional Communication in a Digital, Social, Mobile World
Interpersonal Communication Skills
Collaboration and Business Etiquette
Communication Challenges in a Diverse, Global Marketplace
PART 2: APPLYING THE THREE-STEP WRITING PROCESS
Planning Business Messages
Writing Business Messages
Completing Business Messages
PART 3: CRAFTING BRIEF BUSINESS MESSAGES
Crafting Messages for Digital Channels
Writing Routine and Positive Messages
Writing Negative Messages
Writing Persuasive Messages
PART 4: PREPARING REPORTS AND PRESENTATIONS
Planning Reports and Proposals
Writing and Completing Reports and Proposals
Developing and Delivering Business Presentations
PART 5: WRITING EMPLOYMENT MESSAGES AND INTERVIEWING FOR JOBS
Building Careers and Writing Resumes
Applying and Interviewing for Employment
APPENDICES
Format and Layout of Business Documents
Documentation of Report Sources
Professional Communication in a Digital, Social, Mobile World
Interpersonal Communication Skills
Collaboration and Business Etiquette
Communication Challenges in a Diverse, Global Marketplace
PART 2: APPLYING THE THREE-STEP WRITING PROCESS
Planning Business Messages
Writing Business Messages
Completing Business Messages
PART 3: CRAFTING BRIEF BUSINESS MESSAGES
Crafting Messages for Digital Channels
Writing Routine and Positive Messages
Writing Negative Messages
Writing Persuasive Messages
PART 4: PREPARING REPORTS AND PRESENTATIONS
Planning Reports and Proposals
Writing and Completing Reports and Proposals
Developing and Delivering Business Presentations
PART 5: WRITING EMPLOYMENT MESSAGES AND INTERVIEWING FOR JOBS
Building Careers and Writing Resumes
Applying and Interviewing for Employment
APPENDICES
Format and Layout of Business Documents
Documentation of Report Sources