Strategic Management Electronic Version
Theory and Practice
4th Edition
Published on 11. December 2014
Software
Product license key
1 pages
978-1-4522-9127-7 (ISBN)
More details
Edition
4th Revised edition
Language
English
Place of publication
Thousand Oaks
United States
Target group
College/higher education
Edition type
Revised edition
Weight
25 gr
ISBN-13
978-1-4522-9127-7 (9781452291277)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
John A. Parnell (PhD, University of Memphis, EdD, Campbell University; MAEd, East Carolina University) is the William Henry Belk Distinguished Professor of Management at the University of North Carolina at Pembroke, where he was recipient of the 2005 Adolph Dial Award for Scholarly and Creative Activity.
Content
Preface
About the Author
1. Fundamentals of Strategic Management
2. Industry Competition
3. The External Environment: Political-Legal and Economic Forces
4. The External Environment: Social and Technological Forces
5. The Organization: Ethics and Corporate Social Responsibility
6. Corporate-Level Strategies
7. Business Unit Strategies
8. Functional Strategies
9. Strategy Formulation
10. Strategy Execution: Structure
11. Strategy Execution: Strategic Change, Culture, and Leadership
12. Strategic Control and Crisis Management
Appendix
Case Analysis
Real-Time Cases
Traditional Cases
Glossary
Index
About the Author
1. Fundamentals of Strategic Management
2. Industry Competition
3. The External Environment: Political-Legal and Economic Forces
4. The External Environment: Social and Technological Forces
5. The Organization: Ethics and Corporate Social Responsibility
6. Corporate-Level Strategies
7. Business Unit Strategies
8. Functional Strategies
9. Strategy Formulation
10. Strategy Execution: Structure
11. Strategy Execution: Strategic Change, Culture, and Leadership
12. Strategic Control and Crisis Management
Appendix
Case Analysis
Real-Time Cases
Traditional Cases
Glossary
Index