Perfect M-Commerce
Published on 4. October 2001
Software
Digital media
978-1-84345-159-4 (ISBN)
Description
E-commerce is the phrase that has come into regular use to describe financial transactions conducted over the Internet infrastructure. M-commerce (mobile or multi-platform commerce) may soon become the primary way we interact with the networks: the European mobile market has been predicted to grow from GBP232 million to GBP23 billion by 2003.Contents:What will be the impact of m-commerce on industry?The Internet and m-commerceKey issues surrounding m-commerce (including inter-active TV)Using m-commerce for businessThe future: beyond WAP, GPRS and 3G
More details
Language
English
Place of publication
London
United Kingdom
Publishing group
Random House (Digital)
ISBN-13
978-1-84345-159-4 (9781843451594)
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Schweitzer Classification
Persons
Steve Morris is the senior partner at the Burton Morris Consultancy and has worked with many major corporations including Visa International, Motorola, Lloyds TSB and Sainsbury'sPaul Dickinson is Research Director of Rufus Leonard, a new media specialist with clients including BT, Diageo, Mercedes, Shell and Royal Mail. He is also director of the Digital Media Research Laboratory established by Cable and Wireless and Lloyds TSB.