Strategic Modelling and Business Dynamics 2e + Website - A feedback systems approach

Accurate modelling of dynamic system for better business strategy The business environment is constantly changing, and firms need the ability to adapt. In a market where a single misstep could result in massive losses, modelling serves as a dry run for testing ideas and predicting the behaviour of influencing forces. Strategic Modelling and Business Dynamics is an essential guide to strategic modelling, helping readers understand modelling processes while taking all contributing factors into account. Written by an internationally regarded authority, this comprehensive guide covers all stages of model building, from conceptual to technical, demonstrating a range of in-depth practical examples that vividly illustrate important or puzzling dynamics in firm operations, strategy, public policy, and everyday life. * Introduces the system dynamics approach of modelling strategic problems in business and society * Includes industry examples and public sector applications * Provides the latest state-of-the-art thinking and techniques for systems modelling