DVD for Kleppner's Advertising Procedure
17th Edition
Published on 20. October 2008
Software
DVD-ROM
978-0-13-230831-1 (ISBN)
Unfortunately, price unknown
Article is exhausted; no reprint
Description
This DVD is to consist of segments on well-known companies and their advertising strategies.
1. Intel
2. Marriott
3. Snapple
4. Nike
5. BMW Motorcycles
6. Starbucks
7. AFLAC
8. Exile on 7th
9. eGo Bikes
10. Sony Metreon
11. Motorola
12. American Express
13. DDB Worldwide
14. General Electric
15. Nivea
16. Strawberry Frog: Inside an Advertising Agency
17. Strawberry Frog: Behind the Scenes of an Advertising Campaign
1. Intel
2. Marriott
3. Snapple
4. Nike
5. BMW Motorcycles
6. Starbucks
7. AFLAC
8. Exile on 7th
9. eGo Bikes
10. Sony Metreon
11. Motorola
12. American Express
13. DDB Worldwide
14. General Electric
15. Nivea
16. Strawberry Frog: Inside an Advertising Agency
17. Strawberry Frog: Behind the Scenes of an Advertising Campaign
More details
Edition
17th edition
Language
English
Place of publication
United States
Publishing group
Pearson Education (US)
Target group
College/higher education
Dimensions
Width: 228 mm
Weight
54 gr
ISBN-13
978-0-13-230831-1 (9780132308311)
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Schweitzer Classification