OneKey Blackboard, Student Access Kit, Principles of Marketing

Available through Course Compass, Blackboard, and WebCT, classroom resources for students are available in one spot. Resources include:



Quizzing for review
Case Pilot to aid in analyzing cases
Marketing Toolkit: Interactive Modules to aid in review of understanding key concepts
Marketing Updates: Bringing current articles to the classroom
Critical Thinking Problems
Quantitative Exercises
Much more

OneKey requires an access code, which professors can ask to be shrink-wrapped with new copies of this

text. Please contact your local sales representative for the correct ISBN. Codes may also be purchased separately

at www.prenhall.com/marketing.