MySearchLab with Pearson eText -- Standalone Access Card -- for Speaking with a Purpose

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Provides a concise, practical, and step-by-step approach to public speaking



Speaking with a Purpose is designed to help speakers develop the skills they need to prepare and deliver effective speeches. It is based primarily on a traditional public speaking approach combined with up-to-date communication theory. It is intentionally brief in order to give the reader more time to prepare, practice, and present speeches. The step-by-step approach of the book allows students to concentrate on the speechmaking process.



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Learning Goals

Upon completing this book, readers will be able to:



Understand speech purpose and audience response
Organize, support, and outline their speeches
Identify persuasive appeals and fallacies
Understand and practice ethical public speaking