The Social Media MBA Guide to ROI - How to measure and improve your return on investment
Published on 26. September 2015
Software
Other digital
160 pages
978-1-119-20831-0 (ISBN)
Description
The first book to explain how you can measure social media ROI across multiple departments, for internal/external social media based activities, as well as for new business models (product/services). This book provides help in establishing a thorough social media plan, examining your goals, audience and channel strategy, before examining tools and techniques to measure social media metrics and key performance indicators. This book debunks the myth that ROI, web metrics and social media measuring is a black art , and makes it easy to understand and use, enabling the reader to create bespoke ROI metrics and improve the return on activity. Practical, straightforward and informed by the key principles which the author has explored in his Social Media MBA, this transformative look at ROI will inspire a move away from Likes , Followers and mentions and towards pounds, euros and dollars.
Reviews / Votes
the author knows how to put across valuable information in a highly accessible style and has created a useful primer on this subject. (The Irish Times, October 2014)More details
Language
English
Place of publication
New York
United States
Target group
Professional and scholarly
Dimensions
Height: 229 mm
Width: 152 mm
Thickness: 15 mm
Weight
666 gr
ISBN-13
978-1-119-20831-0 (9781119208310)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
Christer Holloman has been writing technology trend features for Sky News online the last three years and was previously the Head of Digital Product Development at The Times and The Sunday Times in London. Holloman is a popular keynote speaker with audiences ranging from business students to C-level executives and is frequently hired for conferences and corporate events around the world by clients such as The Chartered Institute of Marketing, Dell and Nokia. What makes him a unique journalist and speaker is that he regularly consults for major companies and tech start-ups on digital business development projects. That means he won t be passing around 2nd hand information or theories but instead current best practices and transferrable hands on advice that will inspire readers and delegates. Europe's largest regional newspaper The Evening Standard named Holloman one of London's most influential individuals working within New Media. Christer Holloman is currently completing his MBA at Said Business School, Oxford University, as a Wallenberg Scholar. He is a member of the National Union of Journalists and holds a BSc in Business from the University of Umea, Sweden. For more information please visit http://www.holloman.info/ or to discuss possible speaking engagements email him directly contact@holloman.info or Google speaking agencies that represents him.
Content
Acknowledgements ix Preface xi Hall of Fame xv Introduction 1 1 Strategy 5 2 Measure ROI by Platform 31 Facebook 32 Twitter 39 YouTube 43 LinkedIn 47 Google+ 52 Pinterest 55 Blogs 58 3 Tools 63 Choosing a Supplier 63 Popular Measuring Platforms 68 4 Case Studies 89 O2 Customer Service 90 Sabre Hospitality Solutions Business Development 97 Makino Sales 101 giffgaff Customer Retention 109 BRAVEday Insurance Communication 117 Beats by Dr. Dre Viral Campaign 123 5 Safeguarding ROI 129 Index 135