Strategic Management: A Competitive Advantage Approach, Concepts and Cases, Global Edition -- MyLab Management with Pearson eText
16th Edition
Published on 12. May 2016
Software
Product license key
6 pages
978-1-292-14858-8 (ISBN)
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Only available as a set (single article not available)
More details
Edition
16th edition
Language
English
Place of publication
Harlow
United Kingdom
Target group
College/higher education
Dimensions
Height: 170 mm
Width: 125 mm
Thickness: 1 mm
Weight
16 gr
ISBN-13
978-1-292-14858-8 (9781292148588)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Content
1. Strategic Management Essentials?
THE COHESION CASE: Nestle S.A, 2016
2. Outside-USA Strategic Planning
3. Ethics, Social Responsibility, and Sustainability
4. Types of Strategies
5. Vision and Mission Analysis
6. The Internal Audit
7. The External Audit
8. Strategy Generation and Selection
9. Strategy Implementation
10. Strategy Execution
11. Strategy Monitoring
Appendix Guidelines for Case Analysis
THE COHESION CASE: Nestle S.A, 2016
2. Outside-USA Strategic Planning
3. Ethics, Social Responsibility, and Sustainability
4. Types of Strategies
5. Vision and Mission Analysis
6. The Internal Audit
7. The External Audit
8. Strategy Generation and Selection
9. Strategy Implementation
10. Strategy Execution
11. Strategy Monitoring
Appendix Guidelines for Case Analysis