Marketing Management: Computerized Test Bank
Published on 1. January 1997
Software
Diskette
978-1-57718-131-6 (ISBN)
Description
The world of marketing is rapidly evolving, and this marketing management textbook is designed to meet the changes. This computerized test bank gives students an applied approach to understanding today's worldwide marketing environment. (FREE to adopters of the main text only.)
More details
Series
Language
English
Place of publication
Oxford
United Kingdom
Publishing group
John Wiley and Sons Ltd
Target group
College/higher education
ISBN-13
978-1-57718-131-6 (9781577181316)
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Schweitzer Classification