
The Handbook of International Advertising Research
H. Cheng(Author)
Wiley (Publisher)
Published on 27. January 2014
Software
Other digital
656 pages
978-1-118-37846-5 (ISBN)
More details
Language
English
Place of publication
New York
United States
Target group
Professional and scholarly
Dimensions
Height: 250 mm
Width: 150 mm
Thickness: 15 mm
Weight
666 gr
ISBN-13
978-1-118-37846-5 (9781118378465)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions

E-Book
01/2014
Wiley-Blackwell
€145.99
Available for download

E-Book
01/2014
Wiley-Blackwell
€145.99
Available for download