MySearchLab with Pearson eText -- Standalone Access Card -- Developing the Public Relations Campaign

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A practical, easy-to-follow approach to public relations



Written for students taking advanced courses in public relations, Developing the Public Relations Campaign takes a team project approach to learning about the field. The book introduces a three-step process-the PIE chart-that more accurately reflects the campaign development process used in the real world. Exercises and case studies in every chapter guide students through the development of their own public relations campaigns.



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Learning Goals

Upon completing this book, readers will be able to:



Develop their own public relations campaigns
Apply public relations skills to the real world
Understand how to apply communication theories to public relations