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Marketing For Economists And Life Scientists: Viewing Marketing Tools As Informative And Risk Reduction/demand Enhancing

History Of Marketing Science, The

Market Power, Economic Efficiency And The Lerner Index

History Of Marketing Science, The

World It Project, The: Global Issues In Information Technology

Innovative Federal Reserve Policies During The Great Financial Crisis

Marketing Manipulation: A Consumer's Survival Manual

Pricing Non-marketed Goods Using Distance Functions

Global Sourcing Of Services: Strategies, Issues And Challenges

Real Options In Energy And Commodity Markets

Cross-functional Inventory Research

Superpower, China? Historicizing Beijing's New Narratives Of Leadership And East Asia's Response Thereto

Project Risk Analysis Made Ridiculously Simple

Dodd-frank Wall Street Reform And Consumer Protection Act: Purpose, Critique, Implementation Status And Policy Issues

History Of Marketing Science, The

Analysis Of Competition Policy And Sectoral Regulation, The

History Of Marketing Science, The

Contingent Convertibles [Cocos]: A Potent Instrument For Financial Reform

Advances In Data Envelopment Analysis

First Great Financial Crisis Of The 21st Century, The: A Retrospective