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Your search for Applied Marketing Science / Angewandte Marketingforschung

  1. Cover: Die Effektivität von Unboxing-Videos - Springer Gabler
    Lisa Hanf
    Die Effektivität von Unboxing-Videos
    Ein Mixed-Methods-Ansatz
    07/2025
    1st EDN1st Edition
    Springer Gabler
    9783658490713 (ISBN)
    E-Book
    PDF
    Other editions
    €62.99
    Available for download
  2. Cover: Die Effektivität von Unboxing-Videos - Springer Gabler
    Lisa Hanf
    Die Effektivität von Unboxing-Videos
    Ein Mixed-Methods-Ansatz
    07/2025
    Springer Gabler
    9783658490706 (ISBN)
    Book
    Paperback/Softback
    Other editions
    €79.99
    Available immediately
  3. Cover: Die Effektivität von Online-Reviews in Hersteller-Online-Shops - Springer Gabler
    Katharina Elisabeth Kessing
    Die Effektivität von Online-Reviews in Hersteller-Online-Shops
    06/2024
    1st EDN1st Edition
    Springer Gabler
    9783658448806 (ISBN)
    Book
    Paperback/Softback
    Other editions
    €79.99
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  4. Cover: Online Produkttests zur Generierung von Online Reviews - Springer Gabler
    Tabea Tesch
    Online Produkttests zur Generierung von Online Reviews
    Eine Analyse der Effekte auf das Review Rating und die Review Qualität
    08/2022
    Springer Gabler
    9783658388355 (ISBN)
    Book
    Paperback/Softback
    Other editions
    €69.99
    Available immediately
  5. Cover: Exzellenz in Markenmanagement und Vertrieb - Deutscher Universitätsverlag
    Dieter Ahlert | Bernd Becker | Heiner Evanschitzky
    Exzellenz in Markenmanagement und Vertrieb
    Grundlagen und Erfahrungen
    02/2015
    2nd EDN2nd Edition
    Deutscher Universitätsverlag
    9783322820662 (ISBN)
    E-Book
    PDF
    Other editions
    €38.66
    Available for download
  6. Cover: Marketing von Solutions - Springer Gabler
    David Woisetschläger | Manuel Michaelis | Heiner Evanschitzky
    Marketing von Solutions
    Innovative Ansätze und Best Practices
    11/2010
    Springer Gabler
    9783834963024 (ISBN)
    E-Book
    PDF
    Other editions
    €64.99
    Available for download
  7. Cover: The Creation of the Extraordinary - Springer Gabler
    Hannes Gurzki
    The Creation of the Extraordinary
    Perspectives on Luxury
    02/2020
    Springer Gabler
    9783658295370 (ISBN)
    Book
    Paperback/Softback
    Other editions
    €53.49
    Available immediately
  8. Cover: Contingency Factors of Marketing-Mix Standardization - Springer Gabler
    Roxana Codita
    Contingency Factors of Marketing-Mix Standardization
    German Consumer Goods Companies in Central and Eastern Europe
    02/2011
    1st EDN1st Edition
    Springer Gabler
    9783834961693 (ISBN)
    E-Book
    PDF
    Other editions
    €53.49
    Available for download
  9. Cover: Exzellentes Sponsoring - Deutscher Universitätsverlag
    Dieter Ahlert | David Woisetschläger | Verena Vogel
    Exzellentes Sponsoring
    Innovative Ansätze und Best Practices für das Markenmanagement
    12/2007
    2nd EDN2nd Edition
    Deutscher Universitätsverlag
    9783835096394 (ISBN)
    E-Book
    PDF
    Other editions
    €64.99
    Available for download
  10. Cover: Analytical CRM - Springer Gabler
    Markus Wübben
    Analytical CRM
    Developing and Maintaining Profitable Customer Relationships in Non-Contractual Settings
    02/2009
    1st EDN1st Edition
    Springer Gabler
    9783834981219 (ISBN)
    E-Book
    PDF
    Other editions
    €53.49
    Available for download
  11. Cover: E-Services - Deutscher Universitätsverlag
    Heiner Evanschitzky | Gopalkrishnan R. Iyer
    E-Services
    Opportunities and Threats - Journal of Value Chain Management, Vol. 1, No. 1/2 (Special Issue)
    11/2007
    1st EDN1st Edition
    Deutscher Universitätsverlag
    9783835096141 (ISBN)
    E-Book
    PDF
    Other editions
    €53.49
    Available for download
  12. Cover: Negative und positive Effekte von Absagen in Online-Produkttester-Programmen - Springer Gabler
    Kira Louisa Küpper
    Negative und positive Effekte von Absagen in Online-Produkttester-Programmen
    07/2024
    Springer Gabler
    9783658453824 (ISBN)
    Book
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    €69.99
    Shipment within 10-15 days
  13. Cover: Technology Acceptance of Connected Services in the Automotive Industry - Springer Gabler
    Clemens Hiraoka
    Technology Acceptance of Connected Services in the Automotive Industry
    07/2009
    1st EDN1st Edition
    Springer Gabler
    9783834918703 (ISBN)
    Book
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    €53.49
    Shipment within 5-7 days
  14. Cover: Der Einfluss des Beschwerdekanals auf das Kündigungsverhalten - Springer Gabler
    Stefan Garding
    Der Einfluss des Beschwerdekanals auf das Kündigungsverhalten
    01/2022
    Springer Gabler
    9783658365233 (ISBN)
    Book
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    Other editions
    €64.99
    Shipment within 10-15 days
  15. Cover: Mobile In-Store Analytics - Springer Gabler
    Stefan Brinkhoff
    Mobile In-Store Analytics
    Eine empirische Untersuchung der Effekte standortbasierter Werbung auf das Bewegungs- und Kaufverhalten im Einzelhandel
    03/2022
    Springer Gabler
    9783658370923 (ISBN)
    Book
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    €69.99
    Shipment within 10-15 days
  16. Cover: Patientenvertrauen in Krankenhäuser - Springer Gabler
    Vanessa Haselhoff
    Patientenvertrauen in Krankenhäuser
    Eine qualitative Analyse zur Bedeutung, Bildung und unterschiedlichen Vertrauensebenen
    09/2010
    1st EDN1st Edition
    Springer Gabler
    9783834926319 (ISBN)
    Book
    Paperback/Softback
    Other editions
    €59.99
    Shipment within 7-9 days
  17. This image is currently not available.
    Sabine Hollmann
    Die Wirkung der Kundenloyalität im vertikalen Wettbewerb
    Theoretische Fundierung und empirische Analyse
    02/2012
    1st EDN1st Edition
    Springer Gabler
    9783834927316 (ISBN)
    Book
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    Other editions
    €56.99
    Shipment within 7-9 days
  18. Cover: Retargeting und die Rolle des Online-Shopping-Momentums - Springer Gabler
    Isabelle Kes
    Retargeting und die Rolle des Online-Shopping-Momentums
    Theoretische Fundierung und empirische Analyse
    01/2021
    Springer Gabler
    9783658319878 (ISBN)
    Book
    Paperback/Softback
    Other editions
    €59.99
    Shipment within 10-15 days
  19. Cover: Asymptotics of Elliptic and Parabolic PDEs - Springer
    David Holcman | Zeev Schuss
    Asymptotics of Elliptic and Parabolic PDEs
    and their Applications in Statistical Physics, Computational Neuroscience, and Biophysics
    06/2018
    Springer
    9783319768946 (ISBN)
    Book
    Hardback
    Other editions
    €117.69
    Shipment within 10-15 days
  20. Cover: Theory and Applications of Abstract Semilinear Cauchy Problems - Springer
    Pierre Magal | Shigui Ruan
    Theory and Applications of Abstract Semilinear Cauchy Problems
    12/2018
    Springer
    9783030015053 (ISBN)
    Book
    Hardback
    Other editions
    €139.09
    Shipment within 7-9 days
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