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Start-Ups and the Mobilization of Social Interactions

Start-Ups and the Mobilization of Social Interactions

Trajectories for Future Research on Branding

Consuming Experience

Consuming Experience

Consumer Tribes

Consumer Tribes

Interpretive Consumer Research

Consumer Tribes

Consumer Tribes

Start-Ups and the Mobilization of Social Interactions

Start-up tribu

Consuming Experience

Consuming Experience

Project Marketing