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Your search for Alvin J. Silk

  1. Cover: On the Reliability and Predictive Validity of Purchase Intention Measures - Forgotten Books
    Manohar U. Kalwani | Alvin J. Silk
    On the Reliability and Predictive Validity of Purchase Intention Measures
    11/2019
    1st EDN1st Edition
    Forgotten Books
    9780243781522 (ISBN)
    E-Book
    PDF
    €13.99
    Available for download
  2. Cover: Aggregate Advertising Expenditure in the U.S. Economy - now publishers Inc
    Alvin J. Silk | Ernst R. Berndt
    Aggregate Advertising Expenditure in the U.S. Economy
    Measurement and Growth Issues in the Digital Era
    09/2021
    now publishers Inc
    9781680838725 (ISBN)
    Book
    Paperback/Softback
    €94.28
    Shipment within 10-20 days
  3. Cover: What Is Marketing? - Harvard Business Review Press
    Alvin J. Silk
    What Is Marketing?
    10/2006
    1st EDN1st Edition
    Harvard Business Review Press
    9781633690349 (ISBN)
    E-Book
    ePUB
    Other editions
    €48.89
    Available for download
  4. Cover: Conflict Policy and Advertising Agency-Client Relations - now publishers Inc
    Alvin J. Silk
    Conflict Policy and Advertising Agency-Client Relations
    The Problem of Competing Clients Sharing a Common Agency
    12/2012
    1st EDN1st Edition
    now publishers Inc
    9781601986047 (ISBN)
    Book
    Paperback/Softback
    €70.00
    Shipment within 10-20 days
  5. Cover: What Is Marketing? - Harvard Business Review Press
    Alvin J. Silk | Harvard Business Review
    What Is Marketing?
    10/2006
    Harvard Business Review Press
    9781422104606 (ISBN)
    Book
    Paperback/Softback
    Other editions
    €31.50
    Article not available at the moment
  6. Cover: Response set and the Measurement of Self-designated Opinion Leadership - Palala Press
    Alvin J. Silk
    Response set and the Measurement of Self-designated Opinion Leadership
    02/2018
    Palala Press
    9781378215050 (ISBN)
    Book
    Paperback/Softback
    €34.80
    Shipment within 10-20 days
  7. Cover: Structure of Repeat Buying for new Packaged Goods - Palala Press
    Alvin J. Silk | Manohar U. Kalwani
    Structure of Repeat Buying for new Packaged Goods
    02/2018
    Palala Press
    9781378154083 (ISBN)
    Book
    Paperback/Softback
    €34.80
    Shipment within 10-20 days
  8. Cover: What Is Marketing? - Harvard Business Review Press
    Alvin J. Silk | Harvard Business Review
    What Is Marketing?
    10/2006
    Harvard Business Review Press
    9781633694804 (ISBN)
    Book
    Hardback
    €63.50
    Article not available at the moment
  9. Cover: A Multiple-product Sales Force Allocation Model - Hutson Street Press
    David Bruce Montgomery | Alvin J. Silk | Carlos E. Zaragoza
    A Multiple-product Sales Force Allocation Model
    05/2025
    Hutson Street Press
    9781024208658 (ISBN)
    Book
    Paperback/Softback
    €15.50
    Article not available for order
  10. Cover: A Multiple-product Sales Force Allocation Model - Hutson Street Press
    David Bruce Montgomery | Alvin J. Silk | Carlos E. Zaragoza
    A Multiple-product Sales Force Allocation Model
    05/2025
    Hutson Street Press
    9781024205701 (ISBN)
    Book
    Hardback
    €28.50
    Article not available for order
  11. Cover: Measuring Influence in Organizational Purchase Decisions - Palala Press
    Alvin J. Silk | Manohar U. Kalwani
    Measuring Influence in Organizational Purchase Decisions
    09/2015
    Palala Press
    9781342145239 (ISBN)
    Book
    Hardback
    €28.50
    Shipment within 10-20 days
  12. Cover: Patterns of Overlap in Opinion Leadership and Interest for Selected Categories of Purchasing Activity - Palala Press
    David Bruce Montgomery | Alvin J. Silk
    Patterns of Overlap in Opinion Leadership and Interest for Selected Categories of Purchasing Activity
    09/2015
    Palala Press
    9781342078797 (ISBN)
    Book
    Hardback
    €28.50
    Shipment within 10-20 days
  13. Cover: Clusters of Consumer Interests and Spheres of Influence of Opinion Leaders - Palala Press
    David Bruce Montgomery | Alvin J. Silk
    Clusters of Consumer Interests and Spheres of Influence of Opinion Leaders
    09/2015
    Palala Press
    9781341593468 (ISBN)
    Book
    Hardback
    €25.50
    Shipment within 10-20 days
  14. Cover: Structure of Repeat Buying for new Packaged Goods - Palala Press
    Alvin J. Silk | Manohar U. Kalwani
    Structure of Repeat Buying for new Packaged Goods
    09/2015
    Palala Press
    9781341883149 (ISBN)
    Book
    Hardback
    €28.50
    Shipment within 10-20 days
  15. Cover: On the Reliability and Predictive Validity of Purchase Intention Measures - Palala Press
    Manohar U. Kalwani | Alvin J. Silk
    On the Reliability and Predictive Validity of Purchase Intention Measures
    02/2018
    Palala Press
    9781378115077 (ISBN)
    Book
    Paperback/Softback
    €31.92
    No shipping information available
  16. Cover: The Influence of Advertising's Affective Qualities on Consumer Response - Franklin Classics
    Alvin J. Silk | Terry G. Vavra
    The Influence of Advertising's Affective Qualities on Consumer Response
    10/2018
    Franklin Classics
    9780343200725 (ISBN)
    Book
    Hardback
    €40.20
    No shipping information available
  17. Cover: The Influence of Advertising's Affective Qualities on Consumer Response - Franklin Classics
    Alvin J. Silk | Terry G. Vavra
    The Influence of Advertising's Affective Qualities on Consumer Response
    10/2018
    Franklin Classics
    9780343200718 (ISBN)
    Book
    Paperback/Softback
    €30.08
    No shipping information available
  18. Cover: Recall, Recognition, and the Measurement of Memory for Print Advertisements - Franklin Classics
    Richard P. Bagozzi | Alvin J. Silk
    Recall, Recognition, and the Measurement of Memory for Print Advertisements
    10/2018
    Franklin Classics
    9780343298487 (ISBN)
    Book
    Paperback/Softback
    €31.92
    No shipping information available
  19. Cover: Recall, Recognition, and the Measurement of Memory for Print Advertisements - Franklin Classics
    Richard P. Bagozzi | Alvin J. Silk
    Recall, Recognition, and the Measurement of Memory for Print Advertisements
    10/2018
    Franklin Classics
    9780343298494 (ISBN)
    Book
    Hardback
    €42.96
    No shipping information available
  20. Cover: Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research - Franklin Classics
    Alvin J. Silk
    Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research
    10/2018
    Franklin Classics
    9780343250782 (ISBN)
    Book
    Paperback/Softback
    €29.16
    No shipping information available
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