Advanced Marketing

This pack has been written to support the mandatory unit for Business and Leisure and Tourism Advanced, as well as the BTEC Marketing option units, Creative Marketing Communications and Statistics for Marketing. It can also be used to support the Marketing unit in other GNVQ vocational areas at this level. It aims to give students an understanding and appreciation of the marketing role, and can help towards a marketing career. The pack combines advice to tutors, information for assignments for students and ideas for setting up assignments. Its concise introduction explains the GNVQ scheme and how students complete a GNVQ Advanced Marketing unit and BTEC options. Activities aim to help students think for themselves through investigations and surveys, and case studies of marketing in practice give students the opportunity to collect evidence for their portfolios. Tasks give the opportunity to work in a group, assignments and case studies cover a range of core skills and provide evidence for assessment, and a section on careers in marketing outlines career paths.