
Essentials of Marketing
A Marketing Strategy Planning Approach
Irwin/McGraw-Hill (Publisher)
14th Edition
Published on 26. February 2014
Loose-leaf edition
1536 pages
978-0-07-763671-5 (ISBN)
Description
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More details
Edition
14th ed.
Language
English
Place of publication
United States
Product notice
Loose leaf - sheets & binder
Dimensions
Height: 272 mm
Width: 211 mm
Thickness: 25 mm
Weight
1315 gr
ISBN-13
978-0-07-763671-5 (9780077636715)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Author
Michigan State U East Lansing
Colorado State University - Fort Collins
Michigan State U East Lansing