Mass Communication
Living in a Media World
5th Edition
Published on 4. June 2015
Loose-leaf edition
480 pages
978-1-4833-4473-7 (ISBN)
Description
Skills to Succeed in Today's Media World
Designed to give students the media literacy principles and critical thinking skills they need to become smart consumers of the media, Mass Communication: Living in the Media World provides comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis and fun, conversational writing. In every chapter, students will explore the latest developments and current events that are changing the face of media today. The newly revised four-color Fifth Edition introduces a new "Media Transformations" box feature that highlights dynamic changes to how we produce and consume media. Each "Media Transformations" box includes a new infographic that helps illustrate key issues and promotes data and media literacy. Mass Communication is an interactive learning experience where you'll explore the latest developments that are changing today's media world.
Designed to give students the media literacy principles and critical thinking skills they need to become smart consumers of the media, Mass Communication: Living in the Media World provides comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis and fun, conversational writing. In every chapter, students will explore the latest developments and current events that are changing the face of media today. The newly revised four-color Fifth Edition introduces a new "Media Transformations" box feature that highlights dynamic changes to how we produce and consume media. Each "Media Transformations" box includes a new infographic that helps illustrate key issues and promotes data and media literacy. Mass Communication is an interactive learning experience where you'll explore the latest developments that are changing today's media world.
Reviews / Votes
"Students seem to really enjoy the Hanson book. They like the fact that the book looks back and looks ahead - that it ties the history of the media and media professions to the future." -- Jeff South "The review questions and quizzes are very valuable to the students and a great help to them." -- Richard F. Taflinger "Excellent opening vignettes. Hanson does a good job of providing just the right amount of depth to his historical accounts to make them lively and interesting" -- Philip A. Thompsen, Ph.D.More details
Edition
5th Revised edition
Language
English
Place of publication
Thousand Oaks
United States
Target group
College/higher education
Edition type
Revised edition
Product notice
Loose leaf - sheets only
Dimensions
Height: 279 mm
Width: 216 mm
Weight
848 gr
ISBN-13
978-1-4833-4473-7 (9781483344737)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
Ralph E. Hanson is a professor in the communication department at the University of Nebraska at Kearney, where he teaches courses in writing, blogging, reporting, and mass communication. Previously, he was on the faculty at West Virginia University and Northern Arizona University. He has been teaching introduction to mass communication for more than twenty-five years, and he has worked extensively on developing online courses and degree programs. Hanson has a bachelor's degree in journalism and anthropology from Iowa State University, a master's degree in journalism from Iowa State, and a doctorate in sociology from Arizona State University. He recently completed a book chapter on the long-standing connections between the Martin Luther King Jr. holiday and the NFL's Super Bowl. When Ralph is not out on his motorcycle riding to places a long way from Nebraska, he is blogging on mass communication issues at http://ralphehanson.com. He tweets as @ralphehanson.
Content
Part I. Introduction to the Media
1. Living in a Media World
Levels of Communication
Elements of Mass Communication
Evolution of the Media World
Understanding the Media World
2. Mass Communication Effects: How Society and Media Interact
History of Media Effects Research
Effects of the Media in Our Lives
Theories of Media and Society
Media, Politics, and Society
3. The Media Business: Consolidation, Globalization, and the Long Tail
The Development of the Media Business in the United States
Big Media: The Conglomerates
Media Economics and the Long Tail
Who Controls the Media?
Part II. Print Media
4. Books: The Birth of the Mass Media
The Development of the Book and Mass Communication
Buying and Selling Books
Books and Culture
The Future of Books
5. Magazines: The Power of Words and Images
The Development of a National Culture
The Magazine Business
Magazines and Modern Society
The Future of Magazines
6. Newspapers and the News: Reflection of a Democratic Society
Inventing the Modern Press
The News Business
News and Society
The Future of Newspapers
Part III. Electronic Media
7. Audio: Music and Talk Across Media
History of Sound Recording and Transmission
Music, Youth Culture, and Society
From Singles to Digital Downloads: Making Money in the Recording Industry
The Business of Radio
The Future of Sound
8. Movies: Mass Producing Entertainment
The Development of Movies
The Movie Business
Movies and Society
The Future of Movies
Movies and the Long Tail
9. Television: Broadcast and Beyond
Television: Broadcast and Cable/Satellite
From Broadcasting to Narrowcasting: The Changing Business of Television
Television and Society
The Future of Television
10. The Internet: Interactive and Mobile Media
The Development of the Internet
Computers as Communication Tools
Social Media: Sharing Our Lives Online
New Media and Online Entertainment
The Internet and Society
Part IV. Strategic Communication
11. Advertising: Selling a Message
The Development of the Advertising Industry
The Advertising Business
Advertising in Contemporary Culture
The Future of Advertising
12. Public Relations: Interactions, Relationships, and the News
From Press Agentry to Professionalism
The Business of Public Relations
Public Relations and Society
Part V. Regulation and Control of the Media
13. Media Law: Free Speech and Fairness
The Development of a Free Press
Protection of Individuals
Controlling the Press
Regulation of the Media Industry
14. Media Ethics: Truthfulness, Fairness, and Standards of Decency
Ethical Principles and Decision Making
Ethics and News
Ethics and Persuasive Communication
Chapter 15. Global Media: Communication Around the World
Media Ideals Around the World
Going Global: Media Standards Around the World
1. Living in a Media World
Levels of Communication
Elements of Mass Communication
Evolution of the Media World
Understanding the Media World
2. Mass Communication Effects: How Society and Media Interact
History of Media Effects Research
Effects of the Media in Our Lives
Theories of Media and Society
Media, Politics, and Society
3. The Media Business: Consolidation, Globalization, and the Long Tail
The Development of the Media Business in the United States
Big Media: The Conglomerates
Media Economics and the Long Tail
Who Controls the Media?
Part II. Print Media
4. Books: The Birth of the Mass Media
The Development of the Book and Mass Communication
Buying and Selling Books
Books and Culture
The Future of Books
5. Magazines: The Power of Words and Images
The Development of a National Culture
The Magazine Business
Magazines and Modern Society
The Future of Magazines
6. Newspapers and the News: Reflection of a Democratic Society
Inventing the Modern Press
The News Business
News and Society
The Future of Newspapers
Part III. Electronic Media
7. Audio: Music and Talk Across Media
History of Sound Recording and Transmission
Music, Youth Culture, and Society
From Singles to Digital Downloads: Making Money in the Recording Industry
The Business of Radio
The Future of Sound
8. Movies: Mass Producing Entertainment
The Development of Movies
The Movie Business
Movies and Society
The Future of Movies
Movies and the Long Tail
9. Television: Broadcast and Beyond
Television: Broadcast and Cable/Satellite
From Broadcasting to Narrowcasting: The Changing Business of Television
Television and Society
The Future of Television
10. The Internet: Interactive and Mobile Media
The Development of the Internet
Computers as Communication Tools
Social Media: Sharing Our Lives Online
New Media and Online Entertainment
The Internet and Society
Part IV. Strategic Communication
11. Advertising: Selling a Message
The Development of the Advertising Industry
The Advertising Business
Advertising in Contemporary Culture
The Future of Advertising
12. Public Relations: Interactions, Relationships, and the News
From Press Agentry to Professionalism
The Business of Public Relations
Public Relations and Society
Part V. Regulation and Control of the Media
13. Media Law: Free Speech and Fairness
The Development of a Free Press
Protection of Individuals
Controlling the Press
Regulation of the Media Industry
14. Media Ethics: Truthfulness, Fairness, and Standards of Decency
Ethical Principles and Decision Making
Ethics and News
Ethics and Persuasive Communication
Chapter 15. Global Media: Communication Around the World
Media Ideals Around the World
Going Global: Media Standards Around the World