Competitor Analysis

Containing the material for a complete, one-day training session, this workshop provides participants with a practical framework upon which to structure information gathering, undertake market analyses, communicate conclusions to colleagues and formalize recommendations. The two-volume work contains information on the teaching aims and methods of the course, and notes on case studies and exercises. Among the topics covered are: analyzing the competitive environment; finding the information; using industry analysis; and building competitive advantage. The participant's guide which accompanies this work contains all that the participant needs to gain maximum benefit from the course, including notes, exercises, case studies and work and action sheets.