store and the Internet of Things
retail operations, marketing and beyond
Emerald Publishing Limited
Published on 24. August 2017
244 pages
978-1-78743-520-9 (ISBN)
Description
The contributions to this ebook are the best papers presented at the third Colloquium on European Research in Retailing (CERR) held in Toulouse in June 2016 . The theme of this ebook focusses on the store and the Internet of Things with special focus on retail operations, marketing and influences on consumer behaviour.
More details
Persons
Content
- Covers
- Editorial advisory board
- Guest editorial
- Mavens' price and non-price on-pack extrinsic cue search behaviours
- Social, local and mobile commerce practices in omni-channel retailing
- No more blaming the weather: aretailer's approach to measuring and managing weather variability
- Webrooming behaviour: a conceptual framework
- The role of consumers' attitudes in estimating consumer response to assortment composition
- A decision support system for retail assortment planning
- When location and content matter: effects of mobile messages on intention to redeem
- Tracking customer behaviour in fashion retail using RFID
- Do channel integration efforts pay-off in terms of online and offline customer loyalty?
- Brand-driven retail format innovation: a conceptual framework
- Touching the void
- In-store proximity marketing:experimenting with digital point-of-sales communication
