Human Resources
1st Edition
Published on 14. April 2003
97 pages
978-1-77056-106-9 (ISBN)
Description
Write for buyers. Write for bosses. Think hyper. Think branding. Tell your visitor where to go. Poetry and plain language collide in the writing machine that is Human Resources. Here at the intersection of creation and repackaging, we experience the visceral and psychic cost of selling things with depleted words. Pilfered rhetorics fed into the machine are spit out as bungled associations among money, shit, culture, work and communication. With the help of online engines that numericize language, Human Resources explores writing as a process of encryption.Deeply inflected by the polyvocality and encoded rhetorics of the screen, Human Resources is perched at the limits of language, irreverently making and breaking meaning. Navigating the crumbling boundaries among page, screen, reader, engine, writer and database, Human Resources investigates wasting words and words as waste and the creative potential of salvage.
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Content
- Intro
- Human Resources
- An epigraph
- How to warm up your mental motor and find your Big Idea
- Shopping list of motivators
- How to write a title
- Where to look for inspiration
- How to write persuasive body copy
- How to make a name
- Ingredients of a winning visual identity
- How to write for the Internet
- Notes
- About the author
