Selective Exposure To Communication
1st Edition
Published on 4. July 2013
264 pages
978-1-136-56032-3 (ISBN)
Description
First published in 1985. Research into what is usually referred to as mass communication has concentrated on the societal impact of the media. The ways in which these media influence people and affect their behavior have been at issue. For the most part, undesirable effects were pondered and documented. Only a few desirable effects received similar attention and scrutiny. The research preoccupation with impact has been so pronounced that, comparatively speaking, next to no attention has been paid to questions such as why people enjoy whatever they elect to watch or hear, and more fundamentally, why they elect to watch or hear, in the first place, whatever it is that they elect to watch or hear. Without a symposium on research into selective exposure to informative and entertaining messages nor a publication that brought together the recent research in this area, this volume was put together in an effort to end this dilemma and to put selective-exposure research on the map as a significant research venture.
Reviews / Votes
"...a healthy corrective to much of the current research on television....work reported in this volume is refreshing and stimulating. It reminds us that watching television is a behavior that we ought to be able to understand using our tools as behavioral scientists, just as we might attempt to understand any other sort of behavior."-Contemporary Psychology
"...a useful resource for scholars interested in psychological aspects of contact with mass media, theories of audience behavior, and the measurement of exposure."
-Journal of Communication
More details
Series
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
Professional and scholarly
File size
10,89 MB
ISBN-13
978-1-136-56032-3 (9781136560323)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Dolf Zillmann | Jennings Bryant
Selective Exposure To Communication
Book
12/2011
1st Edition
Routledge
€74.60
Shipment within 15-20 days
Dolf Zillmann | Jennings Bryant
Selective Exposure To Communication
Book
07/1985
Lawrence Erlbaum Associates Inc
€230.27
Shipment within 3-4 weeks
Persons
Dolf Zillmann
Content
Chapter 1 Selective-Exposure Phenomena, DolfZillmann, JenningsBryant; Chapter 2 Cognitive Dissonance in Selective Exposure, John L.Cotton; Chapter 3 Measuring Exposure to Television, James G.Webster, JacobWakshlag; Chapter 4 Informational Utility and Selective Exposure to Entertainment Media, Charles K.Atkin; Chapter 5 Determinants of Television Viewing Preferences, BarrieGunter; Chapter 6 Thought and Action as Determinants of Media Exposure, AllanFenigstein, Ronald G.Heyduk; Chapter 7 Fear of Victimization and the Appeal of Crime Drama, DolfZillmann, JacobWakshlag; Chapter 8 Affect, Mood, and Emotion as Determinants of Selective Exposure, DolfZillmann, JenningsBryant; Chapter 9 Selective Exposure to Educational Television, JacobWakshlag; Chapter 10 Cable and Program Choice, CarrieHeeter, BradleyGreenberg; Chapter 11 "Play It Again, Sam" Repeated Exposure to Television Programs, IleneH. Tannenbaum; Index Index;
